The Best Podcast Directories to Expand Your Show’s Reach

Why Submit to Multiple Podcast Directories?

When launching a podcast, one of the most crucial steps in your podcast distribution strategy is ensuring that your show is available on as many podcast directories as possible. Unlike YouTube, where content is uploaded directly, podcast directories function as podcast distribution platforms, pulling your episodes from an RSS feed and making them accessible to listeners.

Submitting your podcast to multiple directories significantly increases your podcast discoverability. Different audiences use different listening apps, and some podcast distribution platforms specialize in niche content while others leverage advanced recommendation algorithms to introduce new shows to listeners. By expanding your podcast reach, you're not limiting your audience to a single platform but maximizing your show’s potential to attract more podcast listeners and increase podcast downloads.

Below are the 15 best podcast directories to submit your show to for maximum visibility.

Apple Podcasts

Apple Podcasts remains the best podcast directory for reach and influence. As the default podcast app for millions of iPhone, iPad, and Mac users worldwide, submitting your podcast to Apple Podcasts is a must for any serious podcaster.

Key benefits:

• Dominates the North American and European podcast market

• Integrated with Siri and CarPlay for seamless listening

• Being featured in Apple’s curated lists can drive more podcast downloads

• Many third-party podcast apps pull from Apple’s directory, expanding your reach even further

Spotify

With over 500 million active users, Spotify has grown into one of the most powerful podcast distribution platforms. Unlike Apple Podcasts, Spotify caters to both iOS and Android users, making it a vital directory for audience expansion.

Why choose Spotify?

• Personalized algorithm-driven podcast recommendations

• Features video podcasts for creators looking to engage a visual audience

• High user engagement leads to more podcast listeners

YouTube Music

YouTube has officially taken over Google Podcasts, making YouTube Music an essential directory for podcasters. As the second-largest search engine, YouTube enhances your podcast SEO strategy by helping listeners discover your content organically.

Reasons to submit:

• YouTube’s algorithm boosts podcast discoverability

• Allows both audio and video podcast uploads

• Many users already use YouTube as a background listening tool

Amazon Music & Audible

Amazon Music and Audible are rapidly growing podcast distribution platforms, especially among smart speaker users. Submitting your podcast to Amazon Music makes your show accessible via Alexa devices.

Perks of Amazon Music:

• Reaches an audience accustomed to spoken-word content

• Integrated with Amazon Alexa voice commands

• Expanding podcast features increase listener engagement

Stitcher

Stitcher is a well-known podcast distribution platform that provides curated content and a premium listening experience.

Why Stitcher?

• Offers exclusive content and ad-free listening options

• Owned by SiriusXM, providing more promotional opportunities

• Strong audience base among dedicated podcast listeners

iHeartRadio

If you’re looking to increase podcast listeners and tap into the traditional radio audience, submitting your podcast to iHeartRadio is a great strategy.

Highlights:

• Backed by one of the largest radio networks

• Offers a mix of live radio and podcast content

• Expands your show’s reach to audiences unfamiliar with podcast apps

Pocket Casts

Pocket Casts is a top-tier podcast app for premium listeners, offering advanced playback controls and cross-device syncing.

Why submit to Pocket Casts?

• Strong user base of power listeners

• High-quality interface and advanced search functionality

• Great for long-form and business podcasts

TuneIn

TuneIn is a major podcast directory that specializes in live content, sports, and news-heavy podcasts.

Benefits:

• Integrates with smart speakers and in-car systems

• Great platform for real-time discussions and interviews

• Helps expand your podcast reach beyond traditional podcast apps

Overcast

Overcast is an independent podcast distribution platform with a strong following among Apple users.

Key features:

• Smart Speed and Voice Boost enhance audio quality

• Intuitive design makes discovery easier

• Works with public RSS feeds, ensuring open access

Podcast Addict

If you want to reach Android users, Podcast Addict is the go-to podcast app.

Why Podcast Addict?

• Most popular podcast app for Android

• Offers advanced customization and discovery tools

• Allows offline listening

Castbox

Castbox is an AI-powered podcast app that enhances podcast discoverability through advanced search features.

Unique features:

• In-audio search capabilities for better podcast SEO

• AI-powered recommendations

• Great for business podcasts and educational content

Podchaser

Podchaser is often called the IMDb of podcasts, making it an important directory for networking and podcast discoverability.

Why use Podchaser?

• Allows users to rate, review, and network with other podcasters

• Boosts credibility through listener ratings

• Helps with cross-promotions and collaborations

Player FM

Player FM is ideal for business podcasts and educational content, providing strong offline listening features.

Advantages:

• Focused on long-form content and thought leadership

• Strong search functionality helps with podcast SEO

• High-quality listener base

Pandora

Pandora uses algorithm-driven podcast recommendations to introduce shows to new listeners.

Why submit to Pandora?

• Leverages AI for better podcast discoverability

• Ideal for storytelling and business-focused podcasts

• Strong listener engagement

Deezer

Deezer is a global podcast distribution platform, perfect for international podcast reach.

Key benefits:

• Available in multiple countries

• Provides high-quality audio and personalized recommendations

• Helps podcasters grow beyond English-speaking audiences

Final Thoughts

Expanding your podcast distribution strategy by submitting your show to multiple podcast directories is essential for maximizing your podcast reach. By ensuring your podcast is available on all major platforms, you make it easy for listeners to find, follow, and engage with your content—no matter which podcast app they prefer.

Ready to elevate your business with a professional podcast? Whether you're just starting out or looking to take your podcast to the next level, PodLab can help you become a market leader and attract more clients. Book a FREE podcast consultation call with us today and let's discuss how we can make podcasting a powerful tool for your business. Click here to schedule your session now!

Happy podcasting!